A site built to match the quality of the coffee.
Yem’KAF came to me with an outdated site that didn’t reflect the quality of their coffee or their ambitions. I rebuilt it from scratch on WordPress — a modern, custom-designed site including a full product catalog where customers can browse each coffee lot in detail, and a direct ordering system that routes inquiries straight to the team’s inbox.
Visit yemkaf.fr →Representing the brand, in person.
Beyond the digital work, I’ve represented Yem’KAF in person at industry and diplomatic events — including the Embassy of Yemen in Paris and the World Coffee Show in Brussels — leveraging fluency across English, French, and Arabic (and conversational German) to represent the brand to an international audience. For the Paris Coffee Show, I designed the event brochure and business cards and led digital coverage of the show.
Day-to-day support as the brand grows.
Day to day, I also support Yem’KAF with technical product documentation, contact management, and general digital operations as the brand grows.
“Ali has been a great support in developing YEM’KAF’s marketing and digital presence. Beyond marketing and communication, Ali brings strong strategic thinking and valuable insights that help us make better business decisions and see new opportunities.”Khaled AlmawriYem’KAF
Yem’KAF is preparing to open its first physical café location in Paris — and this collaboration continues to grow alongside it.
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From near-zero to a real audience.
I rebuilt Yem’KAF’s presence across Instagram, Facebook, LinkedIn, YouTube, and TikTok — cleaning up outdated content and establishing a consistent, professional brand identity — and have managed all five channels since. Since taking over, the brand’s Facebook page views grew from near-zero to over 24,000 (+5,343%), with engagement up more than 500x over the same period.